Politics 2.0
Presidential candidates have discovered what the web can do for them and their campaigns. It goes beyond sending out mass emails to supporters. They are tapping into Web 2.0 technology and realizing that the best way to reach an audience is to make the campaign all about "you."
Social networking websites, after all, give them access to an audience that doesn't make it to the polls.
An article, Presidential Campaigns Tread Carefully Into Web 2.0 World, looks into how candidates are accessing the available technology and why.
Barko Germany, deputy director of the Institute for Politics, Democracy & the Internet at George Washington University said, "The race to the White House in 2008 will be all about how candidates talk to people online."
It's all about carefully crafting messages and getting the audience involved.
John Edwards has always been a very techy politician. He blogs, podcasts and it was only natural for him to announce his candacy through a video on YouTube. The video filmed in New Orleans and titled, "Tomorrow Begins Today" show how Edwards is using non-conventional ways in reaching a new audience.
Hillary Clinton also announced her candidacy on her website. She has a blog written by Crystal Patterson and numerous videos from her campaign trail.
Barack Obama announced that his campaign is about "You" on his website. He's really using Web 2.0 and allowing his supporters to have access to the website, network with their friends, create their own blog and write about issues that matter to them. Obama also has a blog and he's even using Flickr to post photos of his campaign, YouTube for videos, PartyBuilder for event schedules and Facebook. He's truly covered all the areas.
The question remains, where else will these candidates look for votes?
Social networking websites, after all, give them access to an audience that doesn't make it to the polls.
An article, Presidential Campaigns Tread Carefully Into Web 2.0 World, looks into how candidates are accessing the available technology and why.
Barko Germany, deputy director of the Institute for Politics, Democracy & the Internet at George Washington University said, "The race to the White House in 2008 will be all about how candidates talk to people online."
It's all about carefully crafting messages and getting the audience involved.
John Edwards has always been a very techy politician. He blogs, podcasts and it was only natural for him to announce his candacy through a video on YouTube. The video filmed in New Orleans and titled, "Tomorrow Begins Today" show how Edwards is using non-conventional ways in reaching a new audience.
Hillary Clinton also announced her candidacy on her website. She has a blog written by Crystal Patterson and numerous videos from her campaign trail.
Barack Obama announced that his campaign is about "You" on his website. He's really using Web 2.0 and allowing his supporters to have access to the website, network with their friends, create their own blog and write about issues that matter to them. Obama also has a blog and he's even using Flickr to post photos of his campaign, YouTube for videos, PartyBuilder for event schedules and Facebook. He's truly covered all the areas.
The question remains, where else will these candidates look for votes?
posted by Anna Kat at 10:02 PM
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