Sunday, January 28, 2007

USB Keys: Part Two

The battle between record companies and file sharing software companies has hit new heights.

With the rise of the internet, digital technologies and new products from the iPod to digital recorders rapidly transformed how consumers access their music, movies, TV programs and any other form of entertainment.

Record companies kept hitting back with lawsuits and options that still got people to purchase songs and not download them.

Artists sold mp3 files on websites. iTunes came out with their store where you can purchase whole cds for half the price. But, has this been enough? Have people stopped downloading?

The latest attempt at getting people to purchase music instead of downloading it comes in a USB key.

The Barenaked Ladies, a Canadian alternative rock band from Toronto released their new cd on a USB key.

The band is trying to do two things:
1. The band wants to spread ecological consciousness through their Barenaked Planet initiative.
2. Accept the fact that you can't stop the sharing of music.

In an interview on The Hour with George Stroumboulopoulos on CBC, Steven Page and Ed Robertson admitted that they are going to make it easy for their fans to get their music.

If people are going to burn a cd on their computer the moment they buy it, why not just give them the mp3 file. But what about the artwork, photos, lyrics? It's all there in .jpg format. Call me old fashioned, but that's what I liked about cds.

And once you are done, you can pass the USB key to your friends, or delete all content and reuse it. Eco-friendly? Possibly. Is this the next big thing? Not really. Just because you are eliminating the cd, it doesn't mean people will pay for this.

2 Comments:

Anonymous Anonymous said...

I might differ on that matter. I actually prefer buying mp3 files. It's so much better than CD's. All you need is your computer.

I feel strange whenever I receive a CD as a gift, it seems like something of the past to me. I open them once to get the files on my computer and then I put it with the others. If you want any of them, I have a good collection of Quebecker music now.

5:19 PM  
Anonymous Anonymous said...

Thanks for writing this.

7:56 PM  

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