Digital love
In spirit of Valentine's Day, I figured I better write about electronic love.
With the prominence of social life going public on the internet, it's no surprise that people turn to find love online. You hear of various dating services such as date.ca or Lavalife with positive results. The numbers point that 40 per cent of people tabbed into online dating. With promises that websites have got your perfect mate, who could resist? After all you aren't having any luck finding him/her yourself. Has dating become so impersonal? Has it turned into skimming of profiles for the one that sounds just right? Has the internet cut out the "bad" date experience?
The internet has done a lot of things for our social lives. It eliminated a lot of middlemen.
In an article, An e-card for Valentine's Day? Honestly, you shouldn't have in today's Globe and Mail, argues that the internet makes things accessible to us, but Valentine's day cards is something consumers would like to purchase in store rather than online.
Two leading North American greeting card companies, Hallmark Cards Inc. and American Greetings Corp., are not worried. Just because people want to buy an actual card for their loved ones, they won't go to their websites to purchase an e-greeting. They still get a lot of business, just not as much on Valentine's Day.
So maybe we haven't become totally an impersonal generation. There might be some romance left in us.
Hallmark gives its cards away for free online, with a marketing campaign that will boost physical card sales. American Greeting has a paid subscription of $20 a year for an unlimited number of cards and estimates it will send out seven to eight million e-cards today.
The U.S. Greetings Cards Association estimates that Americans will send out 14 million e-cards today compared to 190 million paper cards. Unfortunately, there are no numbers for Canada.
So far, e-cards have had a positive impact on the card business, but if you forgot to buy your loved one a card today, better not send one through email, she/he might not like that.
With the prominence of social life going public on the internet, it's no surprise that people turn to find love online. You hear of various dating services such as date.ca or Lavalife with positive results. The numbers point that 40 per cent of people tabbed into online dating. With promises that websites have got your perfect mate, who could resist? After all you aren't having any luck finding him/her yourself. Has dating become so impersonal? Has it turned into skimming of profiles for the one that sounds just right? Has the internet cut out the "bad" date experience?
The internet has done a lot of things for our social lives. It eliminated a lot of middlemen.
In an article, An e-card for Valentine's Day? Honestly, you shouldn't have in today's Globe and Mail, argues that the internet makes things accessible to us, but Valentine's day cards is something consumers would like to purchase in store rather than online.
Two leading North American greeting card companies, Hallmark Cards Inc. and American Greetings Corp., are not worried. Just because people want to buy an actual card for their loved ones, they won't go to their websites to purchase an e-greeting. They still get a lot of business, just not as much on Valentine's Day.
So maybe we haven't become totally an impersonal generation. There might be some romance left in us.
Hallmark gives its cards away for free online, with a marketing campaign that will boost physical card sales. American Greeting has a paid subscription of $20 a year for an unlimited number of cards and estimates it will send out seven to eight million e-cards today.
The U.S. Greetings Cards Association estimates that Americans will send out 14 million e-cards today compared to 190 million paper cards. Unfortunately, there are no numbers for Canada.
So far, e-cards have had a positive impact on the card business, but if you forgot to buy your loved one a card today, better not send one through email, she/he might not like that.
posted by Anna Kat at 9:37 PM
2 Comments:
You are right.
e-card is a good choice as an ice-breaker. Some dating sites have launched this feature recently. It's much better than a single "wink".
I think http://www.searchingmillionaire.com is a safe and interesting dating site!
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